Cross Referencing at scale.

Imagine an industry wide PIM for electronic components. Standardised technical product data across all manufacturers useable in your systems.

collatio in a nutshell

collatio creates data excellence for companies with complex technical products. We collect, standardise and harmonise external and internal product data for all products across all manufacturers for the first time.

Use cases

Different paths to explore enabled by our industry wide Product Information Management.

Import Product Data

Enrich your PIM or PLM systems with market-wide product data in the ETIM standard. Establish a single, reliable source of truth of product intelligence across your organization.

Currently, market analyses, cross-reference lists, and competitive data are scattered across spreadsheets, individual files, or isolated teams. Information is duplicated, inconsistently maintained, or lost entirely over time. As a result, valuable market intelligence rarely becomes an integrated, lasting asset within the organization. collatio changes this by making structured, standardized product data directly available for integration into your existing systems. Instead of maintaining disconnected files, you can import comprehensive market data, including technical specifications and product relationships, into your PIM or PLM environment.

Alternative detection

Find alternatives and competing articles in seconds.

Whether you are looking to replace a component or analyze competing products of your own portfolio, there is no need to manually browse the web or compare PDF datasheets anymore. The days of searching through manufacturer websites and distributor catalogs to identify alternatives are over. Instead of manually reviewing specifications and checking compatibility line by line, simply enter an article number. collatio instantly provides a list of technically interchangeable products, ranked by a similarity score. All relevant alternatives are already identified and structured, ready at your fingertips.

Parametric Search

Search articles by needed specifications. Built your custom overview tables and export, if needed.

Instead of making purchasing decisions based on incomplete or fragmented market information, users can define their exact technical requirements and filter the market accordingly. The result is a comprehensive, structured overview of all relevant products available on the supplier market. This creates full transparency across technically interchangeable alternatives and ensures that no relevant option is overlooked.

Competition alert

Our competition alert continuously monitors the market and notifies you when a new competing product is launched, or when one of your products is replicated.

Today, competitive analysis is typically conducted once during product launch. After that, visibility fades. Companies often only become aware of new competing products when customers mention them or when they are discovered by chance at a trade fair. By then, valuable reaction time has already been lost. collatio replaces reactive market awareness with continuous monitoring. As soon as a newly launched component competes with one of your products you receive a notification. This enables you to immediately assess market impact, adjust pricing or positioning strategies, and evaluate potential intellectual property infringements.

ETIM classification

ETIM is the international product classification standard for the electrotechnical, HVAC, sanitary, shipbuilding, and construction industries. It provides a structured data model that defines product classes and standardized technical attributes.

Classifying products according to the ETIM model standardizes technical information, making it structured, comparable, and machinereadable. This improves product discoverability and ensures reliable data exchange across distributor, wholesaler, and marketplace systems. Manual ETIM classification is complex and timeconsuming. Our AI-powered solution automates the process by assigning the correct ETIM class and mapping all relevant attributes into the standardized data model accurately, consistently, and at scale.

How it works

collatio in 120 seconds. Explained by Co-Founder Tobias.

Trusted by

Built with and supported by europe's leading statup ecosystems.

Tech

collatio uses a domainspecific data pipeline that extracts technical product data from heterogeneous sources, standardizes it into an industry standard and applies rulebased similarity models. Learn more below.

Why not use an LLM?

What we do differently

Why not use an LLM?

What we do differently

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